Publication Title INFLUENCE OF AIRTEL ADVERTISEMENTS ON AUDIENCE ATTITUDE TOWARDS AIRTEL PRODUCTS AND SERVICES
Publication Type journal
Publisher INTERNATIONAL JOURNAL OF COMMUNICATION AND SOCIAL SCIENCES
Publication Authors UKADIKE, CHINONSO LINDA, EZE, CHINAGOLUM MICHAEL
Year Published 2022-02-02
Abstract The aim of every company in the corporate society is to grow and flourish in the primary community, while maintaining a cordial relationship with its consumers. This study sought amongst other objectives aimed at evaluating the place of exposure to Airtel advertising vis-à-vis audience attitude to Airtel’s products and services. The research design adopted for the study was the survey research design which made use of questionnaire to elicit information from respondents. The researcher utilized the simple random and purposive sampling techniques to select its sample from Enugu state metropolis which is the population of the study with figures of 952,410 persons as of 2015. The sample size was determined by the use of Wimmer and Dominick online sample size calculator which gave a sample size of 3... The researcher worked with 365 which was the number of returned and valid questionnaires for the study. The researcher used the SPSS Statistical tools to analyse and present data in tables One notable findings amongst other findings from the study revealed that respondents from Enugu metropolis exposure rate to Airtel advertisements is very high as most of the respondents said they were exposed and informed about the different Airtel advertisements through different medium of communication as often times these advertisements from this mobile network is laced with lot of entertainment especially with family humor amidst its informative and educative potential. It is therefore recommended that the Airtel mobile network continue on the right track of using advertising, while still improving on the other outlets of service deliveries and consumer’s engagement.
Publication Title Influence of Cross-Dressing on the Knowledge, Attitude and Practice of Social Media Users in South East Zone of Nigeria Download PDF
Publication Type journal
Publisher Jalingo Journal of Social and Management Sciences Volume 5, Number 1, October 2023.
Publication Authors Ukadike Chinonso Linda
Year Published 2023-11-11
Abstract There is no disputing of the fact about the unique attribute of social media platform as it aids in the dissemination of information. It creates a forum whereby people can easily connect and communicate to people however it comes with its own challenge of encouraging cross dressing thereby causing social evil in the society. It is on this premise that the study seeks to examine how the activities of cross dressers on social media has influenced the knowledge, attitude and practice (KAP) of social media users in South Eastern zone of Nigeria. The study employed the technological determinism theory which states that the current trend of cross-dressing determines how people feel, think, act and move. Since the exact population is unknown; the researcher adopted the use of Cochran formula to arrive at a sample size of 380 while the multi stage sampling procedure was used in the selection of respondents. Findings of the study revealed that social media users in Abia, Anambra, Ebonyi, Enugu and Imo are knowledgeable on what cross-dressing is all about. They identified Instagram to be the widely used social media platform by cross-dressers and thus frown at the trend as they perceive them to be promoter of same-sex marriage. This assertion has thus limited them from cross-dressing or encouraging others to do the same. From the foregoing there is need for government to set laws against cross-dressing in a bid to uphold moral standard.